The future is here. You can distribute your film online. You can get an audience for your band on YouTube. You can record your stand up comedy set on your iPhone.
Counting Crows left the labels behind and went totally independent. Who'd have predicted that ten years ago? Louis C.K. cut out the TV networks and sold his comedy show for $5 online. Ten years ago, who'd have imagined that a leading comic would ditch the networks and make the product CHEAPER?
There's no need to chase everyone, the world is too big, and we all get our information from different places now. Find your home. Find your fans. Make your friends.
Counting Crows and Louis C.K. are leaders in their fields, and the big corporations helped them get there. But they've seen the future, and so should we. Don't chase the big contract. Chase your audience, one person at a time.