Now watch the T-Mobile one again.
Sure, T-Mobile's is better; they've got Royal lookalikes, a better song, and a wave of hype. But Jill and Kevin got there first, in 2009. Maybe others did too, maybe there was someone who influenced them. I don't know. But I definitely know, it wasn't T-Mobile's idea.
I should have realised. T-Mobile are a fucking awful phone company. Everyone I know in the UK who has a brain is with o2, or Orange. Jill and Ken's wedding video has seventy million views. There's no way T-Mobile came up with their idea without being influenced by this. The camera is in the same place, some of the dances are the same.
My blog is mostly about independent film, about artists. I feel like an idiot. It was only a few hours ago that I labelled the work of the corporates 'genius'. T-Mobile won a lot of fans with that video. There are millions of people around the world who feel a little more taken now with the T-Mobile brand, they're a little cooler than they were. But that's corporations for you. It's about greed.
T-Mobile need to add something to the video saying 'inspired by' or 'written by' or 'influenced by'. Or something. But they won't, I'm sure.