The idea behind it: if you like my blog, you join the page. When I post an article on there, you see it.
Turns out that, on average, only 75 of the 1,135 fans see each update. And those tend to be people who have 'liked' and commented on recent posts. Everyone else is frozen out.
To reach them, I have to pay for 'sponsored posts'.
Facebook is free? Don't be ridiculous.
You can pay for Facebook ads to bring in New 'fans'. But if you do that, you have to pay to promote posts for them to actually see them.
It's down to me to opt out. Again.
You make your choices, decide on the options, but each step of the way they change your decisions to suit them.
3. The idea of the Facebook news feed is that you see your friend's updates in chronological order.
Turns out that's not true. Facebook's algorithms decide who you'll see.
And sure, Facebook claims it knows you and what you like, so it's trying to help you - that's how they see it.
You've collected your friends in one online community, and now this company, Facebook, is picking and choosing what you see, based on algorithms they don't share.
4. Hiding information. Being selective. This is what the old media did.
With the internet, we were finally meant to be free. To share information as we please, with whomever we want.
But Facebook filters information. It makes decisions on our behalf. It's like law enforcement, or government. We feel we're free, but they take that freedom away from us. You can say it's not a big deal --- but if you're following me on Facebook, you're not even seeing my posts! Shouldn't YOU get to decide that?