It can be quite exciting trying to guess when the rented DVD will freeze. Will it be whilst navigating the menu system, will it be in the opening minutes - or will it be just before the film reaches its climax? This is the genius of lovefilm; you never know when the disc will freeze. Lovefilm offer a variety of discs. Most common is the 'Scratchtastic' disc. When Lovefilm order their stock, before sending discs to members - they invite four year old children to sit in their warehouse. They supply them with knives, scissors, and anything else that may be able to produce interesting scratched designs on the data side of the disc. The kids then get a few hours to make a ridiculous mess, scratching up the discs as much as possible. It is believed that 75% of all discs posted by the online rental service, LoveFilm, are in fact Scratchtastic.
Another popular disc type is the 'Liquid Disc'. Not only will Lovefilm send you a latest release; but the disc will also be discoloured due to a strange dried liquid on the underside. Potential liquids include tea, orange juice, and salad dressing. It is rumoured that Lovefilm invite top chefs from around the country into their DVD disc storehouse and allow them to experiment with adding various sauces to the surface of the discs. You may not be able to play them in your DVD player, but they will sure taste nice. The 'Smashomatic' DVD was once a rare thing to find - but due to increased popularity, Lovefilm now commonly send out DVD's which have many cracks and are occasionally smashed up in various ways. Lovefilm promise that they check all discs before sending them out. But the question remains: how thoroughly do they check them? If a disc looks playable, do they immediately make a crack and urinate on it, or do they hope it will get damaged whilst passing through the postal system?
My current recommendation is: do not sign up for a lovefilm.com rental account. Lovefilm is a wonderful idea, and they have an incredible selection of DVD's available. On the plus side, they do have a good customer service team who always offer to replace DVD's and may even discount you for the following month if you've had consistent problems. However, the quality of DVD's are constantly getting WORSE. Of course, members of the public are often terrible at looking after them; but the fact that someone called Joe in Manchester has to put his grubby finger prints all over a disc should not affect the service I receive on the other side of the country. It's time for LoveFilm to seriously look at ways to improve their discs and provide a more consistent quality of films to their ever-growing base of customers who have made them the UK's leading online DVD rental service.I am CONSTANTLY having DVD's freeze and skip; I rarely get to finish a film received from Lovefilm. What is your experience with their service?






