Watch this.
Now watch the T-Mobile one again.
Sure, T-Mobile's is better; they've got Royal lookalikes, a better song, and a wave of hype. But Jill and Kevin got there first, in 2009. Maybe others did too, maybe there was someone who influenced them. I don't know. But I definitely know, it wasn't T-Mobile's idea.
I should have realised. T-Mobile are a fucking awful phone company. Everyone I know in the UK who has a brain is with o2, or Orange. Jill and Ken's wedding video has seventy million views. There's no way T-Mobile came up with their idea without being influenced by this. The camera is in the same place, some of the dances are the same.
My blog is mostly about independent film, about artists. I feel like an idiot. It was only a few hours ago that I labelled the work of the corporates 'genius'. T-Mobile won a lot of fans with that video. There are millions of people around the world who feel a little more taken now with the T-Mobile brand, they're a little cooler than they were. But that's corporations for you. It's about greed.
T-Mobile need to add something to the video saying 'inspired by' or 'written by' or 'influenced by'. Or something. But they won't, I'm sure.
Additional Note: There's been research done on T-Mobile's Wedding Video. 21% of people think it is 'innovative'. 'A further one in five associate T-mobile and the Royal Wedding viral with “original” and “innovative”'. This is how the big brands score -- they make everyone like them, and want their products; and it all begins with an idea stolen from someone else.
Here are the credits for the Royal Wedding video:
"The Royal Wedding spot was developed at Saatchi & Saatchi London by creative director/copywriter Paul Silburn, art director Lovisa Almgren-Falken, and agency producer James Faupel.
Filming was shot by director Chris Palmer via Gorgeous, London, with producer Michaela Johnson.
Editor was Paul Watts at The Quarry, London. Post production was done at The Mill, London. Audio post production was done at Grand Central Studios."
No mention of the people they ripped off. What are your thoughts?
