
Is there anything more exciting than 'Awaiting Allocation' ?
The next film could change my life.
I don't really care how much the latest superhero film took at the box office, although I'd probably know if you asked me. When I watch a film the main thing I am looking for is a good story. I like it when I look up at the big screen and can see a part of me staring back at me. More than anything, I am still looking for Jimmy Stewart and Jack Lemmon and Billy Wilder in every film I see.
It can be quite exciting trying to guess when the rented DVD will freeze. Will it be whilst navigating the menu system, will it be in the opening minutes - or will it be just before the film reaches its climax? This is the genius of lovefilm; you never know when the disc will freeze.
Another popular disc type is the 'Liquid Disc'. Not only will Lovefilm send you a latest release; but the disc will also be discoloured due to a strange dried liquid on the underside. Potential liquids include tea, orange juice, and salad dressing. It is rumoured that Lovefilm invite top chefs from around the country into their DVD disc storehouse and allow them to experiment with adding various sauces to the surface of the discs. You may not be able to play them in your DVD player, but they will sure taste nice.
My current recommendation is: do not sign up for a lovefilm.com rental account. Lovefilm is a wonderful idea, and they have an incredible selection of DVD's available. On the plus side, they do have a good customer service team who always offer to replace DVD's and may even discount you for the following month if you've had consistent problems. However, the quality of DVD's are constantly getting WORSE. Of course, members of the public are often terrible at looking after them; but the fact that someone called Joe in Manchester has to put his grubby finger prints all over a disc should not affect the service I receive on the other side of the country. It's time for LoveFilm to seriously look at ways to improve their discs and provide a more consistent quality of films to their ever-growing base of customers who have made them the UK's leading online DVD rental service.