Is it worth it? Well, the simple answer is: of course! It's fantastic! Unlimited movies for £16.50 a month! I'm in heaven!
But, it's not heaven. I mean, it's still the best deal in town. Especially in London town, when a trip to see a shit movie costs £15 (Odeon WEST END, peak time price: £15.65).
So, it is the best deal in town, and we should be thankful we have it. But it does have its limitations. Cineworld are a chain who put on the same films everywhere. Of course, they have to cater to everyone's needs -- and, unfortunately, most people want to see films like "Battle: Los Angeles", so it's everywhere. But so are all the others. Right now, "Lincoln Lawyer," "Hall Pass", "A Turtle's Tale" etc are showing in pretty much all of them. And as I look at all the Cineworld cinemas in the London area, and there are a lot of them, there are no surprises. Even with cinemas that are geographically pretty close -- they all mirror each other.
Once you've seen a couple of movies that you want to see and dodged a few that you don't, you have no choice. I admit, by this time, you've already "got your money's worth" as Cineworld Unlimited members like to say. But have you?
Before the passes; we used to go see movies we wanted to see. Maybe we'd go to the Apollo to see an indie flick, then we'd go see a documentary on the Screen On The Green, then we'd see a big blockbuster at an Odeon or a Cineworld. But now, after the slim-Cineworld-pickings are done; you're left wanting more. You're left wanting a good movie. A life altering movie.
But they're never shown at Cineworld.
£16.50 a month. It seems cheap. A great deal. And it is. But that's £198 a year ($318). That's a lot of money to give to a cinema chain, especially when you're essentially only getting access to the studio products and the well-marketed-indiewood flicks.
So you're down £200, and you still want to see good movies.
Of course it's still good value if you love movies and want to go see all the new releases every week. But how many people REALLY have viewing habits like that? Not many. Most people with these passes see two or three films a month just to feel they "got their money back".
You could see eighteen films a month at Cineworld and It'd only cost you £16.50 (or £13.50 outside Central London..). Now that's great. But if you saw eighteen films, it means you had to sit through "Faster" and "Furry Vengeance". But you're missing out on the incredible variety of films in London because you're beholden to your Unlimited card.
In summary; it's a great deal, and in so many ways, totally worth it. But most people buy it on the assumption that you're buying access to everything, but you're not. You're buying access to a part of it. And if you love films, like me, you'll find that you still go to a variety of cinemas, yet Cineworld own a piece of your bank account every single month.
